Back to Tunku Abdul Rahman University of Management and Technology (TAR UMT)Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Bachelor in Marketing (Honours)
Tuition Fees
Total programme feeRM 72,264
Quick Facts
LevelBachelor
Duration3 years
IntakeJanuary / November / February
English RequirementIELTS 5.0
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Apply NowFees by Study Year
Tuition for each year of the programme
- Year 1RM 24,088
- Year 2RM 24,088
- Year 3RM 24,088
Total programme feeRM 72,264
Indicative fees in Malaysian ringgit. The final amount is confirmed in your offer letter.
- STPM: Grade C in two relevant subjects and SPM Pass. Applicants with other qualifications such as UEC, Foundation, STAM or equivalent credentials may submit their application for admission assessment.
IELTS 5.0
Bachelor in Marketing (Honours) is a Bachelor programme at Tunku Abdul Rahman University of Management and Technology (TAR UMT), lasting 3 years. Classes are taught in English.
Subjects you will study
- Specific electives may be added based on programme availability
- IT Fundamentals and Applications
- Business Communication
- Quantitative Methods
- Principles of Accounting
- Economics
- Principles of Management
- Principles of Marketing
- Consumer Behaviour
- Organisational Behaviour
- Commercial Law
- Human Resource Management
- Management Information Systems
- Principles of Finance
- Operations Management
- Pricing Strategy
- Product Innovation
- Strategic Planning and Management
- Marketing Insight
- Brand Building, Advertising & Promotion
- Sales Management
- AI and Digital Marketing
- International Marketing Strategy
- Entrepreneurship
- Social Commerce
- Strategic Marketing and Decision Making
- Industrial Training
- Retail Management
- Marketing Metrics
- English for Tertiary Studies
- Academic English
- English for Career Preparation
- Falsafah dan Isu Semasa
- Penghayatan Etika dan Peradaban
- Integrity & Anti-Corruption
- Service Learning / Bahasa Kebangsaan A
- Co-curricular Activities
- Language of instruction
- English