Master of Science in Digital Marketing
The Master of Science in Digital Marketing at the University of Southampton Malaysia is designed to equip students with advanced knowledge and practical skills in digital marketing. Students develop expertise in digital marketing strategy, digital analytics, SEO, content marketing, social media marketing, consumer behaviour, and integrated marketing communications.
Tuition Fees
Quick Facts
Fees by Study Year
Tuition for each year of the programme
- Year 1RM 53,895
Other fees
- Approx. Visa Feeone-timeRM 1,630
- Average Personal Bond Feeone-timeRM 1,500
- Processing Feeone-timeRM 1,538
Indicative fees in Malaysian ringgit. The final amount is confirmed in your offer letter. Fees exclude 6% SST where it applies.
The Master of Science in Digital Marketing at the University of Southampton Malaysia is designed to equip students with advanced knowledge and practical skills in digital marketing. Students develop expertise in digital marketing strategy, digital analytics, SEO, content marketing, social media marketing, consumer behaviour, and integrated marketing communications.
- Bachelor's degree from a recognised institution.
- Minimum CGPA of 3.0/4.0 or equivalent (2:1 honours degree) in a relevant discipline.
- IELTS 6.5 or equivalent English proficiency.
- Applicants with other qualifications may apply and will be assessed individually.
IELTS 6.5
Master of Science in Digital Marketing is a Master programme at University of Southampton Malaysia, lasting 1 year. Classes are taught in English.
Subjects you will study
- Building Customer Insight
- Integrated Marketing Communication Design
- Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility
- Research Methods for Marketing
- Digital Analytics
- Digital Marketing Strategy
- Dissertation for Marketing / Marketing Practice Based Dissertation
- Digital Marketing Applications
- Services Marketing
- Managing Digital Design and Web Development
- Language of instruction
- English